Based on the work I had done for 94.7 The Wave's "Making Waves" campaign for Black History Month in February, morning show host Pat Prescott recommend to the station's long time mid-day jock Talaya Trigueros, that I help her produce the "Making Waves" spots for Hispanic Heritage Month. While I was not obligated to compose the music for the spots (just like I wasn't obligated to create music for the B.H.M. spot either), I insisted on giving the music a shot.
Now... as a Los Angeles native, it is IMPOSSIBLE not to have some knowledge of Latin Music. Furthermore, as a working DJ in this city, it is to your benefit to education yourself with Latin Music's various styles and artists. You will have a gig or two when you will have to apply this knowledge. Plus fellas, it will help you in the dating department, trust. So my experiences in spinning Latin Music is what I was drawing on in terms of influence. This would be sorta my second attempt at Latin track of sorts; my first was the closing track on the "Beyond Boxes" Soundtrack "Carlos Marrón," which was kind of a Latin fusion track.
With that said, authenticity was my greatest concern. I did not want this to come off corny and basic. I kept in mind the grunts I would have when a "non Hip-Hop producer" would try his hand at "my music" and I would just cringe at the results. To try to avoid this, I took in some input.
First off, the foundation of the beat is a drum loop that was buried in the The Wave's vault of Music Beds that Talaya had found. I figured if she agreed on the rhythm of the track, my chances at success were higher.
So as the deadline quickly approached to submit the completed spots to the Sales and Traffic department, I found myself after hours holed up at the station running between two locations: in Studio T editing the spots and in Pat's office, creating a make shift studio between my MAC, Maschine, Oxygen 25 Keyboard, a Shure 57 Mic, and an arsenal of percussion instruments to produce the music.
Once I felt I had the music right where I wanted it, I STILL felt unsure if it was "authentic" enough. So I insisted the two cents of fellow trusted DJ that adequately knew the genre and spun it on a consent bases. I sent an inbox video Facebook message to the homie DJ Cutlos Supreme in San Diego, expressing my concerns and played him the beat. I told him if it wasn't right, to let me have it.
His exact message back to me was "Listening right now. With other Latinos. Will get back." *Gulp* I was already thinking the worst "Man, I'm going to get clowned to high heaven for this attempt."
5 minutes later, the verdict from the jury was in...
"It's a typical Hispanic beat. It's catchy, but again its typical. It's danceable. It will do for your promo b/c it grabbed our attention. Well done."
*Sigh of Relief* I will take feedback and roll with it lol! Although my favorite light jab came from a co-worker that said the beat sounded a bit "Ricky Ricardo-ish..." Babalu ya'll, Hahahahah!
You will can hear the commercial spots that this music accompanies between now and mid October on-air on 94.7 The Wave. And now, at least I'm some what prepared for the day I get the call for a studio session with Enrique, Marc, or Prince Royce.
All Instrumentation and Programming By DJ Chuck "thE oLd SouL" For Honor Flow Productions